Tim Cook: Apple's $1 trillion mcap is not the only measure of success

Tim Cook wants everyone to chill just a bit.

In a memo sent to employees and obtained by Reuters, Apple CEO said it's alright to be proud of the company reaching a $1 trillion market capitalization, but pointed out it was "not the most important measure" of success.

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"Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values," Cook wrote.

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Cook is correct in his assessment that market cap alone is not the best measure of success -- all one needs to do is read up on Petrochina, the Chinese oil giant that reached a $1 trillion market cap in 2007, only to lose nearly four fifths of its value by the end of next year. But Apple's success did not come overnight; it's a testament to the company's ability to continuously beat analysts' predictions and turn a profit, quarter after quarter, year after year.

Cook's comments come after a stellar fiscal third quarter -- the best in the company's history -- in which Apple posted a revenue of $53.3 billion and net income of $11.5 billion. The company's stock price closed at $207.39 on Thursday following the earnings report, making Apple the first-ever, publicly traded U.S. company to reach a $1 trillion market cap.

In the memo, Cook also gave a nod to the guy that started it all -- Steve Jobs.

"Steve founded Apple on the belief that the power of human creativity can solve even the biggest challenges – and that the people who are crazy enough to think that they can change the world are the ones who do," he wrote.

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